Mobilica
A car of your own in 30 months, with the daily payment shown before you apply.
- Design & branding: Identity
- Design & branding: Brand book
- Design & branding: 3D illustrations
- Design & branding: Design adaptation
- Design & branding: Frontend
- Design & branding: Webflow migration
The task
Mobilica leases cars to taxi drivers, entrepreneurs and private buyers. Its brand showcase and its landing page for taxi drivers had to move from Webflow to a system that is easy to maintain, in Russian and Kazakh.
What we did
Jean Ivanov made the brand book first: the logo and wordmark, the blue palette with its gradient, glossy 3D illustrations, the rules for how the brand speaks, and its outdoor, merchandise and stationery. Then he adapted the design and built both sites on it: the car catalogue, a leasing calculator and the answers a driver needs before applying. Each site keeps its own audience and navigation, while the content is managed in one place. Both are live: mobilica.kz and taxi.mobilica.kz.
Credits
- Jean Ivanov
- Brand identity and brand book; website design adaptation and frontend